Weight Loss Coaching for Women over 35

Are you a woman with 20 to 50 or more pounds to lose? Are you tired of diets and cutting out normal foods? Tired of battling cravings and the scale? You're in the right place!

Scroll down for client podcast testimonials and program details!

How many times have you said... I'll start over again Monday, I'll try again January 1st, I have no willpower with cravings or I'll cut all the carbs until I lose weight? 

These methods don't work or... you wouldn't be here!

If you are a woman with 20-50 or more pounds to lose and tired of dieting, cutting out your favorite foods, tired of battling food and cravings and tired of feeling like a prisoner in your own body, tired of hormone imbalances then this free hormonal weight loss class is for you!

My weight loss philosophy

I believe in SIMPLE and SCIENCE. Nutrition and weight loss are not about cutting calories drastically, cutting food groups, insane workouts, or relying on willpower.

This simply does not work in the long term. It leads to obsessive behaviors with food and vicious cycles of dieting. 

I empower you to fuel your body will real food to boost your energy, reduce inflammation and kill sugar cravings while counseling you on lifestyle habits and powerful mindset strategies.

I guide you to create a FOREVER lifestyle. No diet. No restriction. No counting numbers.

You're a busy woman - you don't need complicated, you need SIMPLE!

Weight Loss Before & After

My weight loss transformation

I struggled with my weight my whole life and it took years to figure it out on my own. In 2009, I lost 80 pounds by walking and slowly changing my eating habits which included eating a cookie a day! 

Mindset is the missing ingredient in the vast majority of weight loss programs. Mindset and self-talk is so important to long-term success and is a key component of this program along with eating for your metabolic hormones.

Weight loss isn't about the number on the scale. It's about losing FAT and losing mental weight! 

Most women have been chronic dieting for most of their lives. The chronic dieting, or eat less and move more approach, has resulted in thyroid function and metabolism to down-regulate, hunger hormones to increase and stress hormone to be too high or too low. This makes it extremely difficult to lose weight and frustrating, which is why it's so important to stop dieting and restricting.

After 35, women begin to lose muscle mass due to hormone changes. Stress hormone also increases leading into menopause. If you only focus on exercising more and eating less, this causes more stress on the body leading to hormone changes that cause more fat storage and increased cravings.

Cravings are not the real problem. They're a symptom of a larger problem with nutrition, lifestyle, mindset and your fat storing and hunger hormones (leptin, insulin, ghrelin, cortisol). While the number on the scale might decrease, it's likely you're losing precious muscle not fat. 

Things that DON'T matter for weight loss are eating Keto/Whole30/Paleo, carb-cycling, Intermittent Fasting, eating protein bars, putting butter in your coffee, doing tons of cardio, drinking cold-pressed juice or apple cider vinegar, eating 6 meals a day, eating very few calories and starving yourself. In fact, these things are making it HARDER for you to lose weight and keep it off long-term!

Things that DO matter for weight loss are balanced hunger and energy hormones (insulin, leptin, ghrelin, cortisol), moving more, sleeping 7-8 hours nightly, stress management, a slight calorie deficit, eating more food that's well balanced with all 3 foods groups (protein, carbs and fat) and improve your mindset, self-talk and restrictive behaviors around food you've learned from dieting.

 In this 6-month weight loss program, I teach you to focus on the actions and habits that DO matter for weight loss after 35. I teach you to eat for your hormones and fuel your body the RIGHT way for fat loss so you're not starving yourself to lose weight or dealing with pesky cravings. This allows you to feel more energized, vibrant, less bloated, less stressed and have a more positive mindset about your habits and body composition goals.

Client Testimonials

These women share their advice on my podcast to other women seeking lasting, permanent weight loss. Scroll down for more written client testimonials and 1:1 coaching details!

Listen to my client Jessica share the #1 missing ingredient she's learned about weight loss that has nothing to do with food or exercise. My client Katie talks about how she learned not only to eat healthier foods, but also to start talking to herself kindly!

My client Sharon who lost weight at 76 after decades of extreme dieting. Sharon discusses how she mentally wanted peace with food and her body, how she gained that during our coaching and what her advice is to other women like her struggling!

My client Anne who lost 30 pounds in her 30's shares how low carb diets were hindering her from her from her weight loss goal as a new Mom. Hear how Anne lost the weight without calorie counting and what she learned about her mindset!

My client Anne who lost 25 pounds in her 60's shares how she has kept the weight off since our work together in 2020. Hear how Anne has maintained her weight loss from coaching for 2+ years!

My client Rose who lost 25 Pounds with coaching while juggling her kids during a pandemic, a full-time job, travel and a life!

My client Desiree who lost weight and realized during coaching that her issues with food were really a symptom of her mindset and emotions. She's also a mother to 9 kids!

My client Shane who already knew a lot about nutrition from doing multiple Whole30's, but realized during coaching how negative she was towards herself and how it was preventing her from reaching her goals and how she lost inches without realizing it!

My client Dawn who went from believing there was something wrong with her brain to consistently losing weight after decades of dieting. 

My client Laura who went from stress eating and feeling sick and tired to feeling amazing, losing inches and discovering a positive mindset and self-love.

My client Karen, who at 62 learned went from being a stress eater binging on sugar to fueling her body and discovering hidden things with her mindset holding her back. 

My client Deb, who lost the menopause belly in her 50's and discovering the root cause of her stress eating and sugar addiction.

My client Elaine, who beat emotional eating at 69 and lost weight!

My client Martha, who went from snacking at night and beating herself up to meal prepping, losing weight and talking to herself nicer!

If you're serious about permanent lasting weight loss and coaching, listen to my podcast and watch my free hormonal weight loss class for women before scheduling a consult.

Weight Loss Coaching

 6 Month 1:1 Weight Loss Coaching 

for Women 35+

For women 35+ ready to transform, make a positive lifestyle change, lose weight for good, fuel their body and get off the "diet rollercoaster."

A mindset focused approach is used to achieve lasting weight loss with real, whole food - no calorie counting or cutting foods while teaching you habits for life that make you feel your best!

Applicants must be ready to dive deep into their habits, mindset, their behaviors and thinking patterns, and be willing to make a lifestyle transformation.

This program will address lifestyle, behaviors, mindset and habits.

For pricing, schedule a call.


  • 6 Month High Touch One-To-One Coaching
  • Customized Nutrition Plan to Reach Your Goals
  • Mindset & Behavior Coaching
  • Emotional Eating Behavior Coaching
  • Weight Loss Education
  • Development of Healthy Habits
  • Nutritional Periodization for Fat Loss
  • Real Strategies for Real Life Eating
  • Metabolism, Diet & Exercise History Evaluation
  • DUTCH Hormone Testing {optional}
  • Accountability & Support
  • Sustainable Plan for Life 
  • Bi-Monthly 1:1 Coaching Calls (1-hour via ZOOM)


For pricing and to see if you're a fit for the program, book a call!

What My Clients Say

When I met Megan I had been doing fad diets on and off for 20+ yrs.. I always took the weight off , starving myself and being miserable , but I also always put it back on in a matter of 2 short years.. I was in such a bad repetitive cycle.. now that I am 51 and I am in Menopause I couldn’t lose the weight no matter what.. so I exercised more and hurt myself in the process and actually kept gaining weight .. Megan helped me see that slowing things down and learning the fundamentals could really help me! I struggled at first with eating enough food because all the other diets restricted me so much. Megan’s nutrition approach really helped me get all the nutrition I needed in each meal. She encouraged me to just walk and keep moving and stop all the crazy boot camps. Her videos and podcasts were extremely helpful as well.. I often would just walk and listen to one even if I already heard it before. Megan really helped me control my stress and learn that I needed to take the time for me and be kinder to myself if I slipped up or didn’t get everything perfect! She really helped me understand my menopausal body and how to fuel it and how to help my mental state throughout the process. I will always be grateful to Megan for everything she has taught me.


My time with Megan has been such a positive experience. I am so thankful for the wealth of knowledge I will take from this program that I will be able to utilize in the decades ahead. Megan's approach to weight loss is much more holistic and informative than the various other programs I have tried in the past. She provides a deep understanding of what our bodies need, some of the science behind it and a personalized approach for the individual. There is nothing off limits in this program, rather a balanced approach that is sustainable. Along with the nutrition and weight loss basis, mindset is at the forefront of this program, which has been so eye opening and helpful. I would recommend Megan again and again. I appreciate everything she has taught me to enhance my life. 


Megan is awesome! I learned so much from her.  The mindset training was key. I learned information about nutrition and exercise, but the biggest benefit was the mindset training and learning how everything works together with the hormones. Paying attention to the "big picture" of how all aspects of my health effect each other. Reflecting on how I feel and how eating or doing certain things affect me. Lastly, I have a whole different outlook on who I am and my relationship with food.

Hear Laura's full testimonial here!

Laura S.

Megan is very knowledgeable about nutrition and great at helping you change what is even more important to losing weight - your mindset about it! She helped me overcome a lot of my old thinking and habits that weren't working and helped with solutions to continually make small changes throughout the program which add up to BIG changes over the long-term. I've learned it's not about a "diet" that works short term, but a healthy lifestyle I've wanted for myself, but never knew how to achieve.


When I think back to all the “diets” I’ve tried (and I’m confident I’ve done them all), none of them have pushed me out of my comfort zone like this program. 

You need to feel uncomfortable to get comfortable. You need to work your mindset more than anything to move forward and adopt a healthy, sustainable lifestyle...that is what this group and Megan can help you with.

Megan says what you NEED to hear not what you WANT to hear, and you have to make the choice on whether you’re truly READY to listen. If you’re not ready, that’s okay. I wasn’t always ready either.

Lastly, I love that I don’t have to doubt what I’m doing is right. Megan’s education, credentials and dedication to her clients gives me the confidence to know I’m on the right path.

Hear Katie's full testimonial here!


Megan has a unique and powerful take on weight loss approach. So I take her seriously and really come to trust her knowledge in this area. I was at my ropes end when I reached out to Megan to help me lose weight. It was a huge leap of faith to spend so much money on myself. It felt selfish and a gamble but I was desperate to finally turn a corner in this area of my life. Megan has a no nonsense, common sense approach to weight loss that really resonated with me. It was not easy and I have not nearly reached my goal, but for the first time I feel empowered that I will reach my goal if I just keep going. Megan has given me the tools and information I needed to make this happen and I know that I will eventually reach my goal with time, patience and persistence.


Working with Megan was eye opening on so many levels. She gave me the guidelines for healthy eating, templates for how to fuel my body, techniques to stay on target and the reason why habits are so hard to break, among many other things. I learned so much from her! But I learned even more about myself. This is just the beginning of my journey and I am so thankful that I made the decision to trust Megan.

Amy F.

I’m grateful for the opportunity to work with Megan. She has helped me peel back the layers and help me discover myself a little more. My mindset has changed and I continue to make steady progress because of her ability to teach me what I need to know. It is a process and not a race. I’m able to see small successes. She has amazing recipes too!

Hear Jessica's full testimonial here!

Jessica c.

I lost weight during a pandemic and learned the most important thing for my weight loss was my mindset. Megan is a great listener and she really related to what I was going through. She has a lot of knowledge about nutrition and the mental aspect of weight loss. Mindset is key!


Megan's program was everything I was always searching for. I knew there had to be more to weight loss than cutting foods and calories. She was the answer to not only my lifelong carb addiction but my unhealthy habit of giving up every time I had an obstacle. I am grateful for Megan, her positivity and this amazing transformational experience. Still going strong, with new revelations every day!


Amazing 1 on 1 opportunity. Megan really asks the questions that make you think. So many ah ha moments. I am more in tune with my body and how too much or too little of certain foods effect me. 

Tammy W.

I lost 30 pounds in 6 months at 71. I could never have lost this weight without Megan's mindset coaching. Weight loss is more about your mindset than it is food.


I came to Megan Olson for one-on-one coaching when other diets didn’t seem to work any longer and I wasn’t feeling very healthy. I struggled with Hashimoto’s Thyroiditis, low iron, lack of energy and weight gain. I have been on many diets in the past and have worked with another nutritionist only to gain weight and feel awful and the plans I was on weren’t working for my health or my weight.

I originally wanted help with resetting my metabolism so I didn’t have to eat a ridiculously low amount of calories just to lose a pound or two or gain weight when I exercised and not knowing why.

Megan had me on an eating plan that was helping to balance my hormones and be kind to my thyroid. The eating plan resulted in increased energy, weight loss in pounds (50 lbs) as well as several inches, no more energy crashes. My Hashimotos condition greatly improved, my sleep improved as well as my outlook on life in general. I now walk 5 km to and from work and am back on a regular fitness plan while eating real food without skimping on taste or calories. The best part is I have lost several dress sizes as I continue along my journey to better health and fitness. The most amazing side effect of my plan is I am feeling so much healthier than before I started working with Megan.

I came across Megan’s website attracted to her healthy recipes and then I read Megan’s story. Megan’s journey had many similarities to my own. What I love about Megan is she has walked the walk, she didn’t just tell me what I should be doing but she has lived it herself and succeeded. This greatly inspired me and everything that Megan said made sense and I could hardly wait to contact Megan to start working with her.

Megan is an inspiration with her own experience and offers positive encouragement and motivates me to continue on my journey to be the best I can be and to be successful with my health and weight loss. I highly recommend Megan for one-on-one coaching.


Best investment I've made in years! The knowledge I've gained about nutrition and hormones is invaluable. Without a doubt, the key to my success has been mindset. I lost 18 pounds in 3 months and I know this will take time, but Megan has given me the tools to do this on my own. This is the first time in my life that a weight loss program has made sense.


I worked with Megan and let me tell you …. WOW …. it was absolutely wonderful and I strongly believe that this can help many women AND men who want to reduce cravings, reduce bloating, possibly lose weight (although the main goal is to acquire tools and skills that will last forever), balance out hormones and overall develop a lifestyle that is SUSTAINABLE in the long run! This is not a diet, this is a beautiful way of eating that will leave you feeling so full!


To be honest, the very first day I woke up scared and nervous because I had no clue what to expect, I thought I was going into something strict and something that I would not be able to maintain. Boy I was so wrong, looking back now I have no idea why I was even nervous because I ate MORE THAN EVER, and I felt so full, SO GOOD, and not restricted AT ALL.

When you think of of all the foods that you CAN’T eat , this is the opposite, because I NOW think of all the food that I CAN EAT, like cheese and potatoes and healthy fats and BACON!! Yes, BACON!! This really is a wonderful easy way of eating and aquiring skills that will help YOU be the BEST version of yourself, physically and mentally. Thank you MEGAN for the phenomenal experience. I would recommend it to anyone.


I had no idea how dependent I was on sugar to get me through the day. Megan's program challenged my body and my thinking, led me to discover a new relationship with real food and myself. Megan’s wealth of knowledge and understanding from past weight struggles guide participants who invest in themselves toward a sustainable and realistic lifestyle. I encourage you to make a change for yourself. I did and lost 50 pounds!

Lee Ann

 I joined and it was one of the most amazing experiences I committed to. I not only learned the importance of when to eat the right foods, how my meals should look, etc. I also learned more about myself and grew. This is not your typical YES Foods NO foods… you can still live with the foods you love, it’s just learning how and when to incorporate them and trust that it helping you SO much!! I can promise after the first two days (once you get the hang of it) you’ll want to continue this type of lifestyle!! I definitely encourage and recommend this to anyone looking to improve their overall health and not feel restricted or stressed from the process!! Megan is amazing and goes above and beyond to be accessible, and offer all that she can to make everyone’s experience successful!!


You are not the problem. Diets are the problem. Diets teach you to restrict foods, they mess up your hormones and create an unhealthy mindset with food and your self-esteem.

There is an EASIER way! Learn to eat for your hormones, shift your mindset and eat like a normal person for life! Discover how in my free class the 5 Steps To Lasting Weight Loss!

Megan Olson

Megan is a nutrition practitioner in Phoenix, Arizona who helps women over 35 lose 20 to 50 pounds or more and keep it off. She is the creator of Skinny Fitalicious, a website with lower calorie recipes. 

Megan started Skinny Fitalicious after losing 80 pounds. She is living with Hashimoto's disease, is a group fitness instructor and manages a private nutrition practice that focuses on lasting weight loss for women.

Let's talk about your 20 to 50 or more pound weight loss plan!

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