Realistic Weight Loss for Women over 35

Are you a woman with 20 to 50 or more pounds to lose? Are you tired of diets and cutting out your favorite foods like carbs? Are you tired of battling cravings? You're in the right place!

How many times have you said... I'll start over again Monday, I'll try again January 1st, I have no willpower with cravings or I'll cut all the carbs until I lose weight? 

These methods don't work or... you wouldn't be here!

Imagine waking up, looking in the mirror and seeing a new you. You feel confident. You feel beautiful. You feel like a new woman. You have more energy and a positive mindset. What would it feel like to be 20, 30 or 50 pounds lighter? How would your life be different? How would you be different?

My weight loss philosophy

I believe in SIMPLE. Nutrition and weight loss are not about cutting calories, cutting food groups, insane workouts, or relying on willpower.

This simply does not work in the long term. It leads to obsessive behaviors with food and vicious cycles of dieting. 

I empower you to fuel your body will real food to boost your energy, reduce inflammation and kill sugar cravings while counseling you on lifestyle habits and positive mindset strategies.

I guide you to create a FOREVER lifestyle. No diet. No restriction. No counting numbers.

You're a busy woman - you don't need complicated, you need SIMPLE!

Weight Loss Before & After

My weight loss transformation

I struggled with my weight my whole life and it took years to figure it out on my own. In 2009, I lost 80 pounds by walking and slowly changing my eating habits which included eating a cookie a day! 

Mindset is the missing ingredient in the vast majority of weight loss programs. Mindset is so important to long term success and is a key component of all my programs.

Weight loss isn't about the number on the scale. It's about losing FAT! 

After 35, women begin to lose muscle mass due to hormone changes. If you only focus on exercising more and eating less, this causes stress on the body leading to hormone changes that cause more fat storage and increased cravings.

Cravings are not the problem. They're a symptom of a larger problem with nutrition, lifestyle, mindset and your fat storing and hunger hormones (leptin, insulin, ghrelin). While the number on the scale might decrease, it's likely you're losing precious muscle not fat. 

 In my weight loss programs, I teach you to eat for your hormones and to fuel your body the RIGHT way for fat loss to kill your cravings so that you feel more energized, vibrant, less bloated and have a more positive mindset!

Weight Loss Programs

 1-to-1 Weight Loss Coaching Program

For women ready to make a positive lifestyle change, lose weight for good, get off the "diet rollercoaster" and deal with emotional eating. Nutrition, lifestyle, mindset and hormone focused.


  • 26 Week Program
  • Intensive Nutrition Education & Guide
  • Mindset & Behavioral Counseling, Videos & Exercises
  • Meal Planning Coaching, Recipe Ideas & Meal Plan Examples
  • 10 Sessions
  • Weekly Coach-Driven Accountability Check-Ins
  • Unlimited Email Support
  • Library of Video Lessons on Mindset, Hormones, Metabolism, Female Fat Loss & More


Master Your Cravings Group Weight Loss Program

Intensive 12 week program for women ready to quit dieting, kill cravings, end emotional eating and learn to build a healthy relationship with food with supportive, positive community of women!


  • 12 Week Program
  • Intensive Nutrition Education & Guide
  • 12 Live Group Coaching Calls
  • Bi-Weekly Accountability Check-Ins
  • LIVE Accountability & Coaching via small, private Facebook group (capped at 20 women). 
  • 24/7 Access to Education Content via Online Portal you can watch anytime, at your own pace for the duration of the program.
  • Library of Video Lessons on Mindset Hormones, Metabolism, Female Fat Loss & More
  • Program Guide with Weekly Assignments, Example Meal Plans & Recipes


Meal Plans

Are you a woman who already eats healthy, but needs more structure and ideas of what to eat? Meal plans are a great solution for you! These meal plans are low in sugar, high fiber, high protein and have the right amount of carbohydrates.

If you have intense sugar cravings, struggle with dieting, emotional eating and mindset, then I don't recommend meal plans for you. They will simply overwhelm you. I do not offer custom meal plans as these do not teach you how to build a lifestyle.


What My Clients Say


When I think back to all the “diets” I’ve tried (and I’m confident I’ve done them all), none of them have pushed me out of my comfort zone like this program. 

You need to feel uncomfortable to get comfortable. You need to work your mindset more than anything to move forward and adopt a healthy, sustainable lifestyle...that is what this group and Megan can help you with.

Megan says what you NEED to hear not what you WANT to hear, and you have to make the choice on whether you’re truly READY to listen. If you’re not ready, that’s okay. I wasn’t always ready either.

Lastly, I love that I don’t have to doubt what I’m doing is right. Megan’s education, credentials and dedication to her clients gives me the confidence to know I’m on the right path.


I came to Megan Olson for one-on-one coaching when other diets didn’t seem to work any longer and I wasn’t feeling very healthy. I struggled with Hashimoto’s Thyroiditis, low iron, lack of energy and weight gain. I have been on many diets in the past and have worked with another nutritionist only to gain weight and feel awful and the plans I was on weren’t working for my health or my weight.

I originally wanted help with resetting my metabolism so I didn’t have to eat a ridiculously low amount of calories just to lose a pound or two or gain weight when I exercised and not knowing why.

Megan had me on an eating plan that was helping to balance my hormones and be kind to my thyroid. The eating plan resulted in increased energy, weight loss in pounds (50 lbs) as well as several inches, no more energy crashes. My Hashimotos condition greatly improved, my sleep improved as well as my outlook on life in general. I now walk 5 km to and from work and am back on a regular fitness plan while eating real food without skimping on taste or calories. The best part is I have lost several dress sizes as I continue along my journey to better health and fitness. The most amazing side effect of my plan is I am feeling so much healthier than before I started working with Megan.

I came across Megan’s website attracted to her healthy recipes and then I read Megan’s story. Megan’s journey had many similarities to my own. What I love about Megan is she has walked the walk, she didn’t just tell me what I should be doing but she has lived it herself and succeeded. This greatly inspired me and everything that Megan said made sense and I could hardly wait to contact Megan to start working with her.

Megan is an inspiration with her own experience and offers positive encouragement and motivates me to continue on my journey to be the best I can be and to be successful with my health and weight loss. I highly recommend Megan for one-on-one coaching.


I worked with Megan and let me tell you …. WOW …. it was absolutely wonderful and I strongly believe that this can help many women AND men who want to reduce cravings , reduce bloating , possibly lose weight ( although the main goal is to acquire tools and skills that will last forever ), balance out hormones and overall develop a lifestyle that is SUSTAINABLE in the long run ! This is not a diet , this is a beautiful way of eating that will leave you feeling so full ! To be honest , the very first day I woke up scared and nervous because I had no clue what to expect, I thought I was going into something strict and something that I would not be able to maintain. Boy I was so wrong, looking back now I have no idea why I was even nervous because I ate MORE THAN EVER, and I felt so full, SO GOOD, and not restricted AT ALL. When you think of of all the foods that you CAN’T eat , this is the opposite, because I NOW think of all the food that I CAN EAT, like cheese and potatoes and healthy fats and BACON!! Yes, BACON!! This really is a wonderful easy way of eating and aquiring skills that will help YOU be the BEST version of yourself, physically and mentally. Thank you MEGAN for the phenomenal experience. I would recommend it to anyone.


Best investment I have made in years! The knowledge I've gained about nutrition and hormones is invaluable. Without a doubt, the key to my success has been meal planning. I have presently lost 18 pounds in 2 months!


It amazes me that I'm losing weight eating breakfasts like these! This is almost twice as much as what I used to eat. Such a misconception that you must cut calories. You need proper fuel to keep hormones balanced.


I thought I could never live without sugar. But after giving it up and learning to eat more real food, I no longer crave it. I only crave healthy foods. I feel like I'm free of sugar jail.


I had no idea how dependent I was on sugar to get me through the day. Master Your Cravings challenged my body and my thinking, led me to discover a new relationship with real food and myself. Megan’s wealth of knowledge and understanding from past weight struggles guide participants who invest in themselves toward a sustainable and realistic lifestyle. I encourage you to make a change for yourself. I did and lost 50 pounds!


Whether or not you have an issue with sugar, Master Your Cravings just helps you get your eating on track. We concentrate on getting in the nutrition our bodies need by learning to food prep and cook from scratch. Eliminating all the processed foods our bodies are used to. Nothing but good can come out of this. Plus lots of great support from Megan and community on line.


I am amazed! I I didn’t realize the extend of my sugar addiction. I could not pass up a donut or cookie at the office before the challenge. I no longer crave sweets daily. Fruit and vegetables taste so much more flavorful than in the past. Megan gives a ton of knowledge and explaination to help kickstart a wonderful lifestyle.


Master Your Cravings was my first ever social media group type thing I joined and it was one of the most amazing experiences I committed to. I not only learned the importance of when to eat the right foods, how my meals should look, etc. I also learned more about myself and grew. This is not your typical YES Foods NO foods… you can still live with the foods you love, it’s just learning how and when to incorporate them and trust that it helping you SO much!! I can promise after the first two days (once you get the hang of it) you’ll want to continue this type of lifestyle!! I definitely encourage and recommend this to anyone looking to improve their overall health and not feel restricted or stressed from the process!! Megan is amazing and goes above and beyond to be accessible, and offer all that she can to make everyone’s experience successful!!


Love Megan's advice & meal plans! I went Paleo because of a wheat allergy, but was totally under-carbed! Megan's meal plans & tips are helping me get balance - I didn't know how to do that before.


Signing up for Megan's meal plans has transformed how I eat in 2 weeks. I've lost 5 pounds & feel amazing. Even my hubby loves the meals. 

Cravings are not the problem. They're a symptom of a larger problem with your nutrition, lifestyle, hormones and mindset

In all my programs, I teach you a simple way of eating for life that keeps your hormones happy, busts cravings and is EASY! No counting numbers, restricting food groups or complication. 

Megan Olson

Megan is a nutrition practitioner in Phoenix, Arizona who helps women over 35 lose 20 to 50 pounds or more and keep it off. She is the creator of Skinny Fitalicious, a website with low calorie, gluten free recipes. 

Megan started Skinny Fitalicious after losing 80 pounds. She is living with Hashimoto's disease, is a group fitness instructor  and manages a private nutrition practice that focuses on lasting weight loss for women.

Let's talk about your 20 to 50 or more pound weight loss plan!

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